La Choy Food Products

One of the companies that pioneered the mass production of Chinese food for home consumption in the early 1920s in the United States. La Choy Food Products used America’s obsession with “Orientalism” to carve out an economic niche in the American ethnic food market. The company's marketing played a role in assimilating Chinese food for American consumers with 1980s slogans such as “La Choy makes Chinese food swing American”. This attempt to familiarize and bring to the American home Chinese food and recipes began to slightly soften the anti-Chinese sentiment in the United States

Secondary Sources

Choi, A. (2016). ‘“La Choy Chinese Food Swings American?:”’ Korean Immigrant Entrepreneurship and American Orientalism Before World War II. Cultural and Social History, 13(4), 521-538.

Roberts, J. (2002). China to Chinatown : Chinese food in the West (Globalities). London: Reaktion.